Terms of Service

These Terms of Service govern your access to and use of the website, services, and engagements provided by SERAPH (“SERAPH,” “we,” “us,” or “our”). By using our website, submitting an enquiry, entering into an engagement with us, or otherwise using our services, you agree to these Terms.

1. About SERAPH

SERAPH is a growth partner providing services that may include strategy, positioning, creative, performance marketing, development, technology, automation, analytics, consulting, and related growth services. The specific scope of any engagement will be agreed separately through a proposal, statement of work, order form, contract, or other written agreement. Where there is a conflict between these Terms and a separately signed client agreement, the signed client agreement will take precedence.

2. Our Services

Our services may include, but are not limited to:

• Growth strategy and positioning; paid media and customer acquisition; creative strategy and production; campaign development; conversion rate optimization; website and landing page development.

• Custom software development; AI and automation systems; CRM and platform integrations; analytics and performance tracking; retention and lifecycle marketing; strategic consulting; ongoing optimization and growth support.

The exact services provided depend on the agreed scope of each engagement.

3. No Guaranteed Results

We aim to create measurable business impact, but no marketing, development, advertising, or growth engagement can guarantee a specific commercial outcome. Any projections, forecasts, targets, case studies, estimates, or examples provided by SERAPH are illustrative unless expressly guaranteed in a separate written agreement. Performance may depend on factors outside our control, including market conditions, product quality, pricing, competition, platform changes, advertising policies, customer behavior, client execution, budgets, and third-party technology.

4. Performance-Based and Success-Based Fees

SERAPH may offer performance-aligned pricing structures where appropriate. Depending on the engagement, compensation may include fixed project fees, monthly retainers, performance fees, success fees, revenue share, profit share, commission, or hybrid fee structures. Any performance-based compensation will be defined in writing before the engagement begins, including the applicable metrics, attribution methodology, calculation period, exclusions, payment terms, and data sources. Our general philosophy is to align our incentives with our clients wherever commercially practical. However, this does not mean every engagement is provided on a no-cure-no-pay basis.

5. Client Responsibilities

To allow us to perform our services effectively, you agree to provide accurate and timely information, access, approvals, assets, credentials, data, and cooperation reasonably required for the engagement. You are responsible for the accuracy of information you provide, obtaining required permissions and licenses, reviewing and approving deliverables, maintaining lawful business practices, ensuring your products and services comply with applicable law, ensuring claims used in advertising are accurate and supportable, providing timely feedback and approvals, and paying third-party costs where applicable. Delays caused by missing information, approvals, access, or cooperation may affect timelines and performance.

6. Advertising and Media Spend

Unless specifically stated otherwise, advertising budgets, platform charges, influencer costs, affiliate payments, software subscriptions, hosting costs, third-party tools, production expenses, and other external costs are separate from SERAPH’s fees. Clients remain responsible for all media spend charged by advertising platforms. SERAPH does not control platform approvals, suspensions, account restrictions, algorithm changes, or advertising policy enforcement by third parties.

7. Third-Party Platforms

Our services may rely on third-party tools and platforms such as advertising networks, CRM providers, hosting providers, analytics platforms, social networks, payment providers, AI tools, and software services. We are not responsible for the availability, security, functionality, policies, pricing, suspensions, or failures of third-party services. Your use of those services may also be subject to separate terms imposed by those providers.

8. Intellectual Property

Unless otherwise agreed in writing, each party retains ownership of intellectual property it owned before the engagement. Upon full payment of all applicable fees, the client will generally receive the rights to final custom deliverables specifically created for the client, subject to any limitations set out in the applicable agreement. SERAPH retains ownership of pre-existing methodologies, internal tools, frameworks, templates, processes, know-how, reusable code, general systems, libraries, and concepts not uniquely created for the client. Third-party assets, software, fonts, plugins, stock media, and other licensed materials remain subject to their original licenses.

9. Portfolio and Case Studies

Unless otherwise agreed in writing, SERAPH may reference completed work in its portfolio, case studies, proposals, website, or marketing materials. We will not intentionally disclose confidential information when doing so. Clients may request confidentiality or restrictions on public use of their name, brand, data, or results before the engagement begins.

10. Confidentiality

Each party agrees to protect confidential information received from the other party and to use it only for purposes related to the engagement. Confidential information does not include information that is already publicly available, was lawfully known before disclosure, is independently developed without use of confidential information, is received lawfully from another source, or must be disclosed by law or legal process.

11. Data and Account Access

Where services require access to advertising accounts, analytics platforms, CRM systems, websites, APIs, or other client systems, the client authorizes SERAPH to access and use those systems solely for the agreed engagement. Clients should provide the lowest reasonable level of access necessary. We may use subcontractors or service providers where reasonably necessary to deliver the services.

12. Payments

Invoices are payable according to the payment terms stated in the applicable proposal, contract, or invoice. Unless otherwise agreed, fees are exclusive of applicable taxes; payments are non-refundable for work already completed; work may be paused where invoices become overdue; and SERAPH may withhold final deliverables until outstanding balances are paid. Late payments may result in suspension or termination of services.

13. Cancellation and Termination

Either party may terminate an ongoing engagement in accordance with the notice period specified in the relevant agreement. Where no separate termination provision exists, either party may terminate upon reasonable written notice. The client remains responsible for fees earned up to the termination date, approved third-party expenses, committed media or production costs, and performance fees attributable to results generated during the relevant measurement period. Sections concerning payment, intellectual property, confidentiality, limitations of liability, and other provisions intended to survive termination will remain in effect.

14. Changes in Scope

Requests that materially expand the agreed scope may require additional fees, revised deadlines, or a new statement of work. We will make reasonable efforts to identify material scope changes before completing additional work.

15. Client Approvals

SERAPH may request approval before publishing campaigns, websites, creative assets, copy, software changes, or other work. Once approved, the client assumes responsibility for the business and legal accuracy of the approved material unless otherwise agreed.

16. Legal and Regulatory Compliance

Clients are responsible for ensuring that their business, products, services, promotions, offers, advertising claims, and customer-facing activities comply with applicable laws and regulations. SERAPH does not provide legal, tax, accounting, investment, or regulatory advice unless explicitly stated otherwise. Industries subject to additional regulation, including gaming, financial services, healthcare, and similar sectors, may require specialist legal review.

17. Limitation of Liability

To the maximum extent permitted by law, SERAPH will not be liable for indirect, incidental, special, punitive, or consequential losses, including loss of profits, revenue, customers, goodwill, data, opportunities, or anticipated savings. Where liability cannot legally be excluded, SERAPH’s aggregate liability arising from an engagement will generally be limited to the amount paid to SERAPH for the services giving rise to the claim during the applicable engagement period, unless otherwise agreed in writing or prohibited by law.

18. Indemnification

You agree to indemnify and hold SERAPH harmless from claims, losses, liabilities, damages, costs, and expenses arising from unlawful products or services, false or misleading client-supplied claims, materials provided by the client that infringe third-party rights, client misuse of deliverables, breach of these Terms, or client violation of applicable law.

19. Website Use

You may not use our website to violate applicable law, attempt unauthorized access to our systems, introduce malware or harmful code, scrape or reproduce protected content unlawfully, impersonate another person or business, or interfere with website operation or security. We may restrict or terminate access where misuse is detected.

20. Website Content

Content on this website is provided for general information only. Nothing on the website constitutes a binding offer, guarantee, professional advice, or promise of specific results unless expressly stated in a signed agreement.

21. Changes to These Terms

We may update these Terms from time to time. The revised version will take effect when published on our website unless otherwise required by law. Your continued use of the website after an update constitutes acceptance of the revised Terms.

22. Governing Law

These Terms will be governed by the laws of UAE, without regard to conflict-of-law principles. Any disputes will be subject to the courts of UAE , unless otherwise agreed in writing.

23. Contact

Questions regarding these Terms may be sent to:

SERAPH
Email: info@srph.co
Website: srph.co
Registered Entity: Seraph Global FZCO
Registered Address:

​5-7, Al A'amal street​ 25, Marasi Drive

Business Bay, Za'abeel, Dubai, Dubai Municipality