Gaming Company — Acquisition + Retention System
A fast-growing iGaming operator came to SERAPH with strong demand, proven products, and ambitions to expand across multiple markets. The challenge was not finding more channels — it was creating a system capable of scaling them efficiently without losing visibility, control, or profitability. The business was operating across paid acquisition, affiliates, CRM, retention, and multiple regional funnels, but each area had evolved independently. As volume increased, the lack of coordination between acquisition, creative, data, and retention started creating friction
year
2026
industry
SaaS
CHALLENGES
“The operator had fragmented acquisition channels, inconsistent creative testing, weak attribution, and too much reliance on manual campaign management.”
OUR APPROACH
SERAPH approached the engagement as a full-funnel growth problem rather than a media-buying problem.
We restructured the acquisition system around clearer market-level performance data, tighter creative testing, better landing-page alignment, and stronger connections between acquisition and downstream player activity.
The work included:
Paid media strategy and campaign restructuring
Market-specific acquisition funnels
Creative testing frameworks
Landing page and conversion optimization
Affiliate flow optimization
CRM and lifecycle journey development
Player segmentation
Retention and reactivation campaigns
Attribution and performance reporting
Automated campaign monitoring
Cross-market performance analysis
Ongoing testing and optimization
This created a single system where acquisition, conversion, player value, and retention could be evaluated together rather than in isolation.
THE RESULTS
The new growth system allowed the operator to scale acquisition while improving efficiency across the funnel.
42%
lower CPA
2.3x
increase in first-time depositors
More Projects
E-commerce Store — Full-Funnel Growth
The e-commerce brand had already proven that customers wanted the product. Revenue was growing, paid acquisition was working, and the business had established a strong position in its category. But as spend increased, growth became progressively more expensive. Customer acquisition costs were rising, conversion rates had plateaued, creative performance was inconsistent, and too much revenue depended on continuously acquiring new customers. SERAPH was brought in to improve the economics of the entire customer journey.
Consumer App — Launch + User Growth
A consumer technology company had built a strong product and was preparing to move from early adoption into broader market growth. The product worked. Early users showed promising engagement. But the business lacked the acquisition, onboarding, analytics, and lifecycle infrastructure required to turn early traction into predictable user growth. SERAPH was brought in to help build the growth engine around the product.